Loni Willoughby has a lengthy history in the beauty industry ranging from a successful salon career spanning two decades, and a commercial makeup and hair career simultaneously, for the past 10 years. Loni understands color theory and design with an advanced art background and creating beautiful eyebrows has become a true passion for her. The aging process can be a gentle transition with services that Loni has discovered that work well to rejuvenate and maintain youthful skin. Beautiful seamless haircuts and color are always in fashion.
Loni often begins her haircuts DRY first to create a shape complementing natural texture and growth, then coloring the haircuts. With influences in high fashion and commercial advertising and training from Europe and Asia – Loni’s approach to hair design is rich with complexity melding many philosophies. Her haircutting techniques are a proprietary method that she has developed for creating a European lived in esthetic and designed for each client.
Every treatment begins with a clear purpose and follows a personalized process to create natural, confidence-boosting results.
Semi-permanent makeup adds beautiful color and contrast for aging skin, or can achieve an everyday light makeup look, or a bit bolder for those wanting more dramatic results. Loni’s philosophy is “you, but better.” Microblading and lip blushing can create balance for asymmetry of the brows and lips and add desired tones, while neutralizing unwanted tones. Semi-permanent eyeliner can enhance the density of lashes for a subtle boost, or a more dramatic result can be achieved with soft bold blend or a flick.
Through individual consultation, a treatment plan is created to help you reach your goal of achieving a better definition of lips or more perfect eyebrows. With use of hand tools or digital pens, or a combination of both, various techniques are used to create the best brow color and retention results possible. Every effort is made to keep you informed prior to, and following your visit. With your comfort in mind, proper anesthetic will be used wherever possible.
Gilded Lily Beauty Bar owner, Loni Willoughby, is a licensed cosmetologist, commercial hair and makeup artist, and certified microblade and shade artist under global microblade award winner, Beauty Angels Academy founder, Master Kler Rosenberg. Additionally Loni has certification through PhiBrows, Aquarelle in lip blushing, and with Julie Kim, Loni has been certified for nano brows. These trainings are important as they are with the most artistic and technically skilled trainers offered in the industry at this time. Loni has been certified with three different hair extension brands and in most methods currently offered. Loni has an extensive background of training in advanced makeup, including through Dinair, by the founder Dina Ousley herself, the original airbrush makeup creator for television and media. Loni has worked with global top brands Nike, McDonalds, Nordstrom, Ulta, Burberry Beauty, Hermes, YSL, and for NFL, NBA and Wall Street Journal, to name a few. Additionally, Loni has worked with a long list of celebrity actors, athletes and music artists and numerous production companies providng hair and makeup services, so that she can be trusted with your needs.
Combining years of industry experience with artistic precision to deliver beautiful, natural-looking results.
With bloodborne pathogen and communicable disease training and certification, cleanliness, sanitation and safety are always a priority at Gilded Lily Beauty Bar
Having over 20 years industry experience in beauty, arts and fashion, Loni knows current trends and how to produce timeless results.
A background in illustration and fine arts, along with a steady hand and an eye for design separates Loni from other technicians.
Privacy is standard with all services and topical anesthetic is used often before, and always used during all permanent makeup procedures ,for your comfort.
